The Challenge
On-island beef production remains constrained by limited access to high-quality beef genetics, reducing herd performance and slowing expansion. This keeps local supply chains dependent on imported beef, exposes communities to price and logistics shocks, and limits the ability to build a resilient, self-reliant food system.
The Solution
By tokenising real-world assets and digitising individual cattle, the programme creates new financial opportunities for farm while ensuring the regeneratively grazed herd are verified, traceable, and valued properly in the market.
The Impact
200 cows and surrogates have been identified, and the first cohort of “digital cows” has been selected, marking a strong launch and setting the programme up for rapid, credible scale.